BBM Blog – Entry 12
The Re-Use Atlas: A designer’s guide to the circular economy
Since the Waste House was completed in June 2014, our very own Duncan Baker-Brown has been working on a book that considers the challenges and opportunities presenting designers and clients who wish to ‘mine the anthropocene’, i.e.work with existing places, communities and stuff previously mined and processed. Duncan’s recently published book is entitled ‘The Re-Use Atlas: A Designer’s Guide to the Circular Economy’ and this blog provides an opportunity to read parts of the book, enjoy!
This entry features the twelfth in the series of case studies from Duncan’s book. This week’s blog details Duncan’s interview with Cyrill Gutsch, designer, creative, entrepreneur and founder of Parley for the Oceans. German-born Cyrill Gutsch set up New-York-based Parley for the Oceans in 2012. By April 2015 Parley announced its first commercial partnership – with sportswear giant Adidas, initially making training shoes out of ocean plastic waste. Why was this significant? Gutsch states that the fashion, sports and tech industries can create trends, and ‘trends have the power to shift thinking and behaviour – sometimes even overnight. Technology and fashion are perhaps the fastest change agents there are.’
Next week’s blog details Duncan’s interview with Jan Jongert of Superuse Studios in Rotterdam. Superuse who completed what many people believe to be Europe’s (if not the world’s) first contemporary house made from a selection of waste material. Superuse procured this using its ‘Harvest Mapping’ methodology.
Check out the twelfth entry here